Pitiful Pollan

Back in 2001, a little known writer from the New York Times Magazine walked on to a South Dakota ranch owned and operated by Troy and Stacy Hadrick and their families. The newly married fifth generation ranchers were told that a story was going to be written for the NY Times focusing on the life of a steer on their ranch - the writer wished to show the public what kind of effort is put in to a steak before it is eaten. Because the intent of the story was sold to them as a positive way to enlighten consumers about ranch activities, the enthusiastic couple agreed to work with the interested journalist for a season in order to tell the story of agriculture to a relatively large audience.

The writer's name happened to be Michael Pollan. And, rather than following through on his promise to write an informative article about modern beef production, Pollan ripped the Hadrick family and their operation to shreds in his article "Power Steer". According to BEEF Magazine (one of my favorites), Mike described the Hadrick operation as "crowded, filthy, and stinking, with open sewers, unpaved roads, and choking air." He went on to credit beef production as the cause of "antibiotic resistance, environmental degradation, heart disease, and E. coli poisoning."

Upon reading the article, Troy and Stacy were (quite understandably) brought to their knees. It seemed impossible that some sly goon could skew the passion for their multi-generational livelihood and their commitment to the ranch animals into a horrendous, negative article, but the evidence of such a tragedy lay right in front of their eyes. For some time, the Hadricks stayed quiet and under the radar as the Pollan's "Power Steer" article circulated throughout the media, gaining undeserved attention and becoming a reference point for health nuts, educators, students, and niche organic growers across the nation.

Fortunately for the Beef industry, Troy and Stacy decided that they were not going to allow the biased and inaccurate writings of some clown to snuff out their way of life. Today, when they are not working their ranch, the couple travels the nation spreading the truth about beef production. The Hadricks are some of the most influential agricultural advocates in our country today, managing an awesome website (www.advocatesforag.com) and teaching other farmers and ranchers how to spread the truth about production agriculture. They are a couple whom I would very much like to meet at some point in my life, and I regularly follow the Advocates for Ag blog as a way of bettering my own agricultural education skills. We (the industry) are lucky to have them.

I did not write this, however, simply to focus on the Hadrick family. This post was written to help reveal the real Michael Pollan.

After writing "The Omnivores Dilemma", Michael gained national attention as a great food visionary dedicated to solving America's health problems (which he blames entirely on our farmers and ranchers) and saving the environment by producing our food in neat little organic gardens spaced appropriately across the nation. College professors, students, hippies, niche farmers, and a multitude of others fell in line with Mr. Pollan, raising him to near celebrity status as a result of his teachings - apparently he was actually considered by President Obama to be a USDA secretary.

But what if Pollan isn't really such a visionary? If you cut all the fat out of his writings, what he really preaches is common sense: don't eat processed junk food, avoid gigantic servings of fatty foods, and eat a variety of stuff; the fresher the better. Not exactly rocket science. So why is he famous?

Michael Pollan is anything but a well informed visionary; he is simply a capitalist. Mike has discovered that by lying, cheating, deceiving and manipulating people, and creating radically inaccurate speeches by completely eliminating one side of an argument, and serving it all up in a warm fuzzy organic gardener blanket, he can capitalize on people's natural desire to stay healthy. He found a topic that everyone has an interest in - food - and infused his own blend of biased information to make people afraid of what is on their dinner table. Most Americans have never been on a working farm or ranch, so when Michael spews out a description of "open sewers and choking air" and ties the negative image to the food people purchase for their families, readers get uncomfortable and Mike's books start flying off the shelf.

I like to think that most of Pollan's readers - those open to reason and not committed to the same agenda that he is - would withdraw their support if it became common knowledge that Michael is nothing more than a snake in the grass, willing to crush and eliminate the lives of young farm and ranch families simply to gain recognition as a writer and enjoy the fortune and fame that comes with being a best selling author. He has little food production experience outside of his own garden, and his fame was built on corrupt information gathering and a steady stream of deception fed to his readers (they are looking to him for real information, but he is instead flooding their minds with "facts" designed to fuel his own agenda).

It is a shame that those working only for themselves seem to be the people who get all the attention. If Michael were truly a visionary he would be promoting modern agriculture and encouraging the public to work with real production farmers to make our food system even better and more productive than it already is. That, however, would take a good bit of media focus away from Michael, yet another reality he is not willing to face. Pitiful.