One at a Time

As I have mentioned many times before, when it comes to defending agriculture from the multitude of activist opinions that have flooded public perception I tend to become a little too defensive, throwing up my fists and trying to take on anyone and everyone who speaks out against the industry. This method expends a lot of energy and tends to be fruitless - I become overwhelmed from managing so many fronts and my message is lost. Many agricultural writers offer up a simple piece of advice to eliminate this problem: deal with misperceptions one at a time, not all at once. Finally, after reading these words of wisdom for the hundredth time, I am listening.

In choosing a target, I decided to go for the most bang for my buck; a case where if I succeeded in changing one mind, I could effectively change others connected to it. This challenge presented itself to me in the form of a Presbyterians Today magazine, a writing put together and published by, obviously, the Presbyterian Church. An article featured in said magazine featured none other that the great Michael Pollan (look back through my posts to find my opinion on the individual), spewing out his usual plethora of questionable ideas concerning modern agriculture. I was naturally offended by the horrendous "statistics" he poured forth into the writing, and I decided to contact the individual in charge of the magazine to make her aware of the inaccurate "facts". She responded (much to my surprise) and actually seemed to be willing to hear what I have to say. After a few more brief back-and-forth emails, I sent her this one, which I hope will effectively challenge the Pollan-biased opinion of the magazine and enlighten the Presbyterian team on the greatness of modern agriculture:

Hi -----,

I hope all is well with you and your loved ones. We at Clarion Farms have been
reveling in some much needed sunlight as we prepare for spring planting (our
seed arrived yesterday and is resting in the garage as a daily reminder that in
just a few weeks the tractors will be humming in a full-scale effort to get the
crops in the ground. I love this time of year).

Again I want to thank you for passing my emails along to your associates for
their review and consideration. An unfortunate reality, however, is the month
of March has ground away and the Presbyterian website still features false
information about meat production and the industry that supports it.

As trendy as it is to reference and quote individuals like Michael Pollan, Kathy
Freston, and other activists who have worked their way into the public
spotlight, the simple truth is environmental stewardship, responsible food
production, and global food stability are not moved forward by recognizable
names. Each of these important issues is practiced and accomplished on the
ground floor, out in the dirt with the folks who work with the land and animals
every single day.

What happens when an organization like the Presbyterian Church supports and
distributes information stemming from the above mentioned names and others like
them is actually quite shocking: the path of information followed by the
non-farm public is diverted around farmers, ranchers, and food production
experts and directs them into a tangle of opinions coming from more non-farmers.
Do you see the flaw here? We (farmers) are never given a chance to speak. How
is it that someone seeking information about a topic can receive an accurate
answer if the response is not coming from the source??

So I ask you this: when seeking information about farming, why do turn towards
some media buzz and not towards the farmers? Do you, like many others, not
consider us to be credible? Think for a moment - why would we lie about what we
do? To assume (and promote) that farmers and ranchers regularly take part in
activities leading to daily horrendous abuse of farm animals and unchecked
destruction of the land and the air (remember the livestock statistic) is also
to assume (and promote) the idea that farmers are truly evil people; I do
believe it would take someone with a black heart to participate in such
atrocities. When the activist thought process is stated in this manner - that
farmers are angry, dark, careless people - it loses momentum. One would hope
that any thoughtful person should hesitate at such a claim.

Those involved in agriculture, big and small, production and niche, livestock
and crops, are people just like you and everyone in your office - our business
just happens to be farming. We, too, are passionate about our work, love our
families, enjoy sports, go to college, attend church, and do everything that
non-farmers do. And, believe it or not, we, too, care for animal well being and
want to provide them with healthy, dignified lives. We, too, want to protect
soil quality and leave it better than we found it. We also breath the air and
do not wish to contaminate it. We also eat the food sold in grocery stores and
do not want our families to be sickened by it. We also pay attention to major
agricultural companies and their control of products on the market. We, too,
become frustrated when somebody else dirties our image based on their opinion.
There is, however, one significant difference that sets farmers apart from the
online crowd claiming to be worried about environmental degradation: we are
actually doing something about it.

Our World looking down the barrel of a gun loaded with a population that is
going to increase by 3 billion in the next forty years, a worldwide increase in
per-capita income and a resulting global appetite that is going to double in the
same amount of time (with animal protein demand leading the way), a society that
will continue to congregate in urban areas (it is estimated that by 2050 there
will be as many people living in cities as there are people in the world today)
leaving a comparatively smaller percentage to grow our food, and an
ever-reducing supply of farmland, water, and inputs with which to grow the
sustenance we rely on. These are daunting figures, to say the least. And such
a huge demand for food on such a limited amount of land necessitates perfect
management of our resources in order to sustainably squeeze the maximum
production out of our land, year after year, generation after generation.
Anything less than perfection from our farmers will result in global (and
domestic) hunger issues far worse than those we see today.

As I have mentioned, advancements required for my generation to fulfill our task
do not come from Michael Pollan and his campaign to do in modern agriculture.
Such groundbreaking ideas and technologies pour forth from great minds at
agricultural universities across the nation. These ever-improving production
methods are put into action not by an urban foodblogger, but by national
agricultural companies who have the funding, research, and vast reach required
to build the idea into a reality and make it available to farmers across the
country. Animal handling and care strategies are not developed by a high
profile vegan actress posing naked for an attention-grabbing PETA advertisement,
but by passionate animal experts like Temple Grandin who are willing to work in
the feedlots and packing plants to find and eliminate issues at their source.
Agricultural chemical studies and regulations do not come from the Organic
Growers Association, but from scientists working within the industry who are
actually developing and monitoring the products. Erosion control is in place
because of cover-cropping and reduced tillage techniques adopted by grain
farmers, not because a video producer made a documentary to shock the public.
In fact, virtually all of the environmentally sound advancements that have been
made since my grandfather's generation (when no such efforts existed) have come
from people working within the food production industry, NOT from outsiders
viewing the industry through the cloudy window of an online chat room.

I am not saying agriculture is perfect, and I am not denying that unfortunate
incidents of irresponsible mismanagement do occur, but I am telling you that as
a whole we are very good at what we do. As a member of an organization
dedicated to responsible environmental care and the elimination of World hunger,
you should be well versed in the realities of modern farming before speaking out
against it. In order to truly advance environmental protection and to ensure
there will be food for billions in the coming years, does it not make sense to
support and praise those doing the work? Work with us to protect the
environment rather than cutting us off at the knees by spreading questionable
data to the public; such actions create upheaval among the masses that results
in uninformed third-party decision making. By making yourself known within the
industry you will gain the respect of the farm community (a vast majority of
whom are dedicated church-goers) and launch your Presbyterian team into a
leadership position.

So that is my challenge to you: tell our side of the story. By recognizing the
requirements of food production in the coming years and embracing those who are
stepping up to meet and exceed the challenge, you will find yourself with an
inside line to work with and advance significant efforts to fulfill global food
requirements. Try to familiarize yourself with modern production; I am willing
to act as a source of information, and I will make an effort to connect you with
other producers across the US. Websites like www.americanagriculturist.com,
www.agweb.com, and www.beefmagazine.com are also great places to find
agricultural information. Just poke around a little bit...you will be able to
read about major agricultural issues from our point of view and gain insight
into what we are doing to deal with them. Read some of the blogs from
agricultural writers (Amanda Radke from Beef Magazine and Holly Spangler from
American Agriculturist are two of my favorites, but there are a multitude of
others) and see what is happening in the lives of young farmers in this country.

If you do not wish to take on this challenge, simply respond and tell me that
you have no such desire. You will never hear from me again. I will say,
however, such an oversight will keep you on the activist hamster
wheel...spinning away, pointing fingers, making accusations, 'enlightening' the
public, creating terrifying advertisements to advance an opinion...and never
really gaining any ground. Presbyterians Today will be mired in a sinkhole of
opinions, while farmers, ranchers, and industry employees buckle down to
accomplish the task at hand. I hope you do not get left behind.

Kind regards,

John-Scott Port

I am anxiously awaiting her reply. Although this might not instantly change her mind, I am pleased that she has at least heard a side of the story other than that of Michael. Perhaps, however, the editors will listen and Presbyterians Today will feature an article that praises modern agriculture and those involved with it every day. That, I believe, will change a multitude of minds.